Monday, 5 September 2016

Oriflame unveils their new scientific breakthrough- NovAge



Oriflame unveils their new scientific breakthrough- NovAge
~ For the awe-inspiring, vibrant and vivacious you~








31st August 2016, Mumbai: Oriflame India, the wholly owned subsidiary of Swedish cosmetics major- Oriflame, unveiled their exciting new skin care product- The NovAge range. With the constant endeavor to create something driven by innovative and advanced technologies, Oriflame unveiled their NovAge Skin Care Range.


The ever so stunning diva Sonali Bendre, Brand Ambassador, Oriflame India was present at the celebration along with Juan Carlos Posada, Senior Marketing Director, South Asia. The event - witnessed a power packed and breath-taking dance performance by a famous dance group that lead to the grand entry of Sonali on stage unveiling the brand. She also had an in-depth interactive session with the audience.


Talking about the launch, Mr. Juan Carlos Posada, Senior Marketing Director, South Asia, said, “Oriflame’s key focus is to keep in mind the needs of consumers’ through relevant product portfolio, strengthen business opportunity for our consultants and deliver on our brand promise, YOUR DREAMS – OUR INSPIRATION. We believe in going the extra mile to improvise and rationalize our portfolio at each level with the finest amalgamation of science & advanced technology. Considering the Indian market, we launched NovAge Anti-Aging Skin Care Range which is infused with natural plant stem cell extracts. This entire range is specially designed and formulated keeping the various skin issues in mind. We, as a brand always strive to come up with innovative products for our prospective consumers and to adhere to all their Beauty & Skin care needs.”


Speaking at the event, Sonali Bendre, Brand Ambassador, Oriflame India said, “I've had a delightful journey with Oriflame and I am truly excited and thrilled to be a part of the launch of their latest offering 'NovAge range', which is driven by natural plant stem cell extracts.  I've experienced first-hand, Oriflame's passion and perseverance to develop world class products that are best suited for Indian skin, creating a unique experience for the Indian consumer.”

In the midst of this tremendous gala afternoon, the venue also had an experiential zone where the Oriflame products were displaced for the spectators to experience the products personally. Apart from this, there was a fun space named “Twitter CafĂ©”. The set-up had beautiful closets which had numbers on each. The media present there had to choose any of these closets and tweet on the spot with #PerfectionIsYou and the closet number. This gave them access to that particular closet & there were some really quirky goodie bags awaiting them.



This thrilling event got wrapped up with the announcement of Oriflame’s digital contest (#selfiewithsonali) winner who got an opportunity to click selfie with Sonali on stage.
All in all, it was one lively and dynamic event which took place in the city.
The all new Oriflame’s NovAge Ultimate Lift range targets sagging and wrinkle, has been clinically proven to skin bounce by 70% in 12 weeks and make the skin 23% firmer in 4 weeks.


NovAge Ultimate Lift Set includes:

·         Advanced Lifting Day Cream SPF 15
·         Overnight Lifting & Contouring Cream
·         Lifting Concentrate Serum
·         Advanced Lifting Eye Cream
·         NovAge Smoothing Cleansing Milk
·         NovAge Skin Softening Toning Lotion

The Price for the entire set is INR 12,000 only