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Showing posts from October, 2014

In its third year, Mumbai's Bandra Worli Sea Link turns Pink

IN ITS THIRD YEAR, MUMBAI’S BANDRA WORLI SEA LINK TURNS PINK FOR THE ESTEE LAUDER COMPANIES’ 2014 BREAST CANCER AWARENESS (BCA) CAMPAIGN 3RD – 10TH OCTOBER 2014, 7:30 PM Breast cancer is never a one-sided story. Together, we stand tall. Together, we tell a story of hope. Together, our actions can make a difference. We can all help. Share and inspire, and the Estée Lauder Companies will donate Rs. 100 toward breast cancer education and medical support for every message shared via Twitter, Instagram and Facebook through the month of October 2014, up to a maximum of Rs. 10,00,000/- Inspired by Mrs. Evelyn Lauder’s vision, the Estée Lauder Companies’ 2014 Breast Cancer Awareness (BCA) Campaign is expanding the global call-to action. Designed to touch hearts and minds with awareness that inspires action and motivates meaningful support of The BCA Campaign’s mission to defeat breast cancer through education and medical research, the BCA Campaign encourages women,