Wednesday, 16 July 2014

SKULLCANDY LAUNCHES WOMEN’S LINE SERIES IN INDIA






SKULLCANDY WOMEN’s LINE – FINE TUNED AND ENGINEERED FOR WOMEN

SKULLCANDY LAUNCHES WOMEN’S LINE SERIES IN INDIA




July 15th, 2014, New Delhi, Skullcandy, Inc. the original performance lifestyle audio brand, launches its collection of Women’s line headphones and earbuds with Brandeyes Distributors Pvt. Ltd., its exclusive Distribution and Marketing Partner in India.

Headphones have forever been built with unisex fit, acoustic and design. Skullcandy brings to the market a line of headphones that are engineered, designed, colored, cushioned and patterned to actually fit women.

“We are very excited to launch Women’s Line Series in India, which is especially Fine Tuned and Engineered for Women, that would legitimately improve the audio experience for our female consumer”, said Mr. Amlan Bhattacharjya, Founder and CEO of Brandeyes Distributors Pvt. Ltd.

Considerations for the product line in the development process included acoustics, comfort, materialization, fit, and even hygiene. The collection’s audio drivers are custom-tuned to reflect field research that supports the fact that women and men hear differently.

AS PER THE EXTENSIVE RESEARCH ON WOMEN’S STUDIES

ACOUSTIC STUDIES
·         Women’s hearing is more sensitive than men’s at higher frequencies. Harsh highs will bother them before men.
·         Women can hear background noise at 10x lower volume than men.
·         Women experience tension more often in music than men.

FIT STUDIES
·         Women on average have smaller heads and ears than men.
·         Women are more sensitive to higher clamping pressures.
·         Women have smaller ear canals than men.
Skullcandy engineers worked tirelessly to perfect acoustics, headband fit as well as earbud size and shape for women.

Fine-tuned, and engineered for Women, the line is complimented by premium fabrics and materialization. Floral prints, rose gold finishes, and subtle stud embellishments are bold fashion-forward aesthetics that add a feminine edge to the predominantly unisex category, and are a reflection of our female consumer and her unique style and perspective.

The women's collection is stacked with three different styles – the Knockout, an over-ear headphone, The Bombshell, in-ear Fix technology and the Dime, in-ear bud earphone.


                                   






Pricing

Skullcandy Knockout: – Priced at Rs. 6,999
Color Option
 (Robin,Smoked Purple,Coral,Floral,Burgundy,Gold)

Skullcandy Bombshell: – Priced at Rs. 3,499 
Color Option
(Robin,Smoked Purple,Coral,Floral,Burgundy,Gold)

Skullcandy Dime: – Priced at Rs. 2,299 
Color Option
(White/Geo/Black,Robin,Smoked Purple,Coral,Floral,Burgundy) 

Skullcandy Women’s Line range is available at our all intersection Kiosk. Or visit: www.intersection.in


KIOSK LOCATIONS:
 
Intersection Kiosk (BEDPL).
First Floor. DLF Mall-SAKET,
Adjacent to Planet Fashion.
DLF Place. A-4 District Centre. Saket,
New Delhi-II 00 17

PACIFIC MALL - TAGORE GARDEN
GK-09, Next to Lifestyle Ground Floor
Pacific, Tagore Garden,
Najafgarh Road, Delhi 110027

AMBIENCE MALL - VASANT KUNJ
2nd floor, Opp. Jumbo Electronics,
2, Nelson Mandela Marg, Vasant Kunj,
New Delhi - 110070
Phone No. - 011-40870155

AMBIENCE MALL - GURGAON
Ground Floor, OPP. STARBUCKS
Ambience Island, NH-8,
Gurgaon - 122002
Phone No. - 0124-4665374

THE GREAT INDIA PLACE - NOIDA
Ground Floor, Near Kilol
A-2, Sector-38-A,
Noida – 201301

INTERSECTION , (suspended temporarily)
KIOSK 6,
OUTSIDE HAMLEYS ,2ND FLOOR
ELANTE’ MALL
178-178A, Industrial & Business Park, Phase-1,
Chandigarh – 160002

GVK MALL - HYDERABAD
Ground Floor,
Opposite Tommy,
Road No. 1, Banjara Hills,
Hyderabad - 500034.



ABOUT BRANDEYES DISTRIBUTORS PVT. LTD.

Brandeyes brings to the Indian consumer a bouquet of Digital Lifestyle and IT/Telecom accessory products through its extensive distribution channels, robust warehousing and logistics operations. All products in the Brandeyes distribution basket fulfill the technology and lifestyle requirements of the trendy Indian consumer. Every brand carried by Brandeyes is a global leader in its product category.
Since it was founded in 2008, Brandeyes has been a trendsetter and has always delivered tomorrow’s trends today. The vision, reach, go-to-market strategy, innovative initiatives and robust logistics ensure a fulfilling experience for all our partners.
For more information on Brandeyes Distributors Pvt. Ltd., please visit, www.brandeyesonline.com or contact our service team at 1800 102 3858.




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